The fashion world is laden with glitz, glam and an enticing appeal that pulls you right in. But if you look closely, you’ll find a lot more. Tradition, that inspires us to do better. Values that are at the heart of everything. Exclusivity, that makes it all so much more desirable. And when these come together, they create a brand that not only re-writes history but changes the future of fashion forever.
A lot like Christian Louboutin. A French designer whose discerning work and brand speak for themselves. Not only did he re-invent footwear with a flair of comfort but also carved out a niche that speaks of regality. So on his arrival to India, Interflora’s task was to create a striking ode that complemented his legacy – The iconic red-lacquered soles.
Interflora started by picking the right fit for the festivity, a romantic colour palette of red, orange and pink. Thoughtfully chosen to match the brand’s style, it gave way to myriad luxurious blooms that laced the venue with their elegance and finesse.
The classic architecture of the legacy store was like a playground for fresh florals. Multiples arches, assortments and centrepieces coalesced to provide a vivacious aura. And the many aromatic floral fragrances only added to the venue and brought it to life. Alongside, Interflora played with the structures in the store to frame the brand and its products with beautiful blooms.
The florals used were – Gerbera, Celosia, Lily, Button Chrysanthemum, Mokara orchid, Amaranthus, Hydrangea, Anthurium and Disbud.
All-in-all, the avante-garde promotional event was like a fashion dream come true. Exuding discernment, it was brimming with fashion enthusiasts, well-known influencers and a gala time, that truly celebrated Christian’s work and legacy. What’s better, it was a resounding statement of fashion. Ever-joyous, ever-stylish and ever-trendy.